Vandy The Pink is a singular expression of Son’s lived experience, a collection of memories, references, and influences he has collected like souvenirs along his path, tinkering and toying with them until they become the playful, whimsical, and brazen designs the brand has become known for.

With ‘fans’ such as Billie Eilish and Blackpink’s Lisa and collaborations with brands such as Hidden New York, Vandy the Pink transforms luxury clothing and motifs into sneakers and clothes through its own fun lens. Custom made and established as an internet sensation.

There was also a never before released varsity jacket for sale during the pop-in celebration of Lunar New Year, infused drinks and desserts by Johnnie Walker and Spot Dessert Bar, and a special, invite-only afterparty & dinner for Lunar New Year.